SEO
“Organic search traffic is up 50%, leads are up 138% YOY, resulting in website sales increases of over 215%.”
- Cyanna.com
SEO, or Search Engine Optimization, is a critical part of your business’s roadmap to success in the digital world. It’s the strategic approach that helps your website stand out amidst the noise online, making it easier for potential customers to discover you. At its core, SEO is about delivering content and a User Experience (UX) that aligns with your customers’ needs—while also being easily understood by search engines.
Today, that includes not only Google and traditional search engines but also AI-powered search tools like ChatGPT and AI-driven search results. SEO isn’t just about attracting your loyal customers who already know your brand; it’s about connecting with new, potential customers who are actively searching for what you offer—even if they haven’t heard of you yet. In our first meeting, we’ll explain how that’s done and what’s required to get there.
The vast majority of consumers turn to search engines when looking for products or services—but here’s the catch: they rarely scroll past the first page of results. If your business isn’t showing up there, you’re missing out on a huge opportunity to connect with potential customers.
SEO today goes beyond traditional search—it ensures your content is discoverable by AI search systems that increasingly influence how people find information online. By optimizing your site for relevant keywords, providing high-value content, and structuring your site for both human visitors and AI understanding, you attract the right kind of traffic: people who are already interested in what you offer and more likely to convert.
SEO isn’t just about more traffic—it’s about the right traffic, staying competitive, and growing your business in an AI-driven digital marketplace. It’s not a nice-to-have; it’s essential.
Identifying the words and phrases your potential customers are using to search for businesses like yours.
Making sure your website is structured and written in a way that search engines can easily understand and rank.
Crafting valuable and engaging content that not only resonates with your audience but also performs well in search results.
Ensuring your website's technical aspects are optimized for search engines, so they can crawl and index your site effectively.
Leveraging local SEO strategies, we optimized their Google My Business profiles, implemented location-specific and student-focused content, improved mobile optimization and interlinking, and focused on Google EAT best practices throughout.
Scholar House and Douglas J recently reached their two year anniversary of working together. Highlights include setting new monthly records for site traffic on three separate occasions, and achieving Page-One-of-Google rankings for several non-brand keywords that contain their target services (Cosmetology School & Esthiology School), and combining Organic search data with Paid ad placements to better inform ad spend, bringing down overall cost.
Step one was convincing Cyanna’s decision makers that consolidating their EdTech platform website with their corporate site would leverage the authority of both sites, making it easier for Google to make the connection and assign ranking value to Cyanna’s service and product offerings. Once the two websites were carefully and strategically combined into one, Scholar House and Cyanna teamed up on an on-going content creation project in the form of explainer videos, written articles, webinars, and content expansion. That content calendar is now over 3 years old and still going.
Giving site visitors content that answers their questions within an easy to use website, while also making the site easier for Google to crawl, index, and rank individual pages has led to an explosion of non-brand Google rankings. Cyanna now enjoys page 1 visibility for keyword phrases related to Starting a School, Curriculum Development, and their EdTech platform. Oh, and Organic traffic increased by 68% in year one, and an additional 15% in year two.
Do you know what your business is ranking for? We can help with that.