SEVEN YEARS OF HELPING CLIENTS GROW ONLINE
Zach has more than 20 years of experience in digital marketing, specializing in SEO, AI SEO, SEM and data analysis. Before Scholar House Media, he worked on digital marketing campaigns for brands including Discover, Office Depot, Big Lots and Shop PBS.
Today, Zach leads much of our search strategy, paid advertising, analytics and AI search work. He digs into the data to understand what's actually driving visibility and leads, where opportunities are being missed and how search behavior is changing as people increasingly turn to AI alongside traditional search engines.
Alexis has more than 20 years of experience in digital marketing, online visibility, web design, front-end development and content strategy, along with nine years teaching design at the college level.
At Scholar House Media, Alexis works directly with clients on digital strategy, websites, content, SEO and AI search visibility. As both a designer and front-end developer, she can take an idea from strategy through design and implementation, making sure the technical details, user experience and search visibility all work together. Her background in both education and digital marketing has also helped shape our growing work with career schools across the country.
Zach's background in SEO, AI SEO, SEM, data analysis and editorial content combined with Alexis's experience in digital strategy, design and front-end development means we don't just find opportunities. We can actually put them into action.
We might find a question students are asking in Google or AI search, develop the content, review it with the client and then build and publish it ourselves, with the right SEO, structure, metadata and internal links already in place.
There aren't a lot of middlemen. The people helping make the strategy are also the people who can make the update.
That goes for the everyday stuff too, from new programs and start dates to landing pages, ads and website updates. We stay close to the work, move quickly and make sure all the pieces work together.
Over the years, we've developed a particular specialty in marketing for career schools and training programs. We work with schools across the country in beauty, massage therapy, allied health, veterinary education, skilled trades and other career-focused fields.
That work goes beyond running ads. We help schools improve their websites, strengthen SEO and AI search visibility, launch new programs and locations, create content, improve lead tracking and adjust campaigns as enrollment goals change.
Working closely with schools has given us a better understanding of the things that make education marketing different: start dates change, programs fill, compliance matters, prospective students have a lot of questions and sometimes an update really does need to happen today.
We're also involved in the career education community through organizations including COMTA and OMACCS, helping us stay connected to the schools and organizations working in the industry.
We can act as your digital marketing team or work alongside an existing marketing department. For larger teams, that means having people they can call on to analyze search and campaign data, spot SEO and AI opportunities, and actually make the website and content updates needed to act on them.
We're hands-on and responsive. When something needs updated, you aren't waiting for a request to make its way through three departments before someone can actually make the change.
We're also not big on putting things on autopilot. We look at results, talk with our clients about what's happening and adjust along the way. Sometimes that's a larger strategy shift. Other times it's fixing a form, updating a start date, changing an ad budget or getting a new page live quickly.
Our job is to help figure out what needs done and then help get it done.
