"Their communication, expertise, and recommendations were incredibly professional and their knowledge of SEO and design was top-notch."
- Douglas J Institute, Marketing Director
Douglas J Institute—home to respected educational institutions within the fields of cosmetology, barbering, esthiology, and massage across Michigan, Tennessee, and Nebraska—came to us with a familiar challenge:“How do we connect more effectively with prospective students and drive better engagement and leads from our website?”
Their old site had a steady flow of traffic and plenty of information, but much of the content and user experience fell short in terms of communicating to potential students why Douglas J can be trusted to deliver a positive student experience, and put graduates on a path of career success in their chosen field. Common questions went unanswered, or were disconnected from the experience by a navigation lacking intuitiveness. In short, the site was not doing a good enough job of meeting the expectations of today’s students and converting web traffic into new student leads.
We kicked things off with a full website audit—evaluating content, user flow, technical SEO, and site performance. We paired that with keyword and search behavior research to understand what real students are searching for and how they make decisions, like:
Before design even started, we worked closely with the Douglas J team to shape their messaging and organize what content mattered most. That included:
We weren’t just creating new content—we were helping their team think differently about how to present what they already had.
Once strategy and content were aligned, we moved into design—delivering a modern layout that reflects the energy of the Douglas J brand and drives users toward action.
The result:
They were so thrilled with the outcome, we’ve already started on the redesign of the Douglas J salon site.
We don’t just make websites look better—we make them work smarter. By combining real data, collaboration, and thoughtful design, we helped Douglas J transform their site into a lead-generating platform that will continue to grow with them. Want to know what a smarter website could do for you?
Identifying the words and phrases your potential customers are using to search for businesses like yours.
Making sure your website is structured and written in a way that search engines can easily understand and rank.
Crafting valuable and engaging content that not only resonates with your audience but also performs well in search results.
Ensuring your website's technical aspects are optimized for search engines, so they can crawl and index your site effectively.